WHO ARE THEY? // The NUS is a confederation of students' unions in the UK. They know education is the defining factor in creating a more prosperous society, and students are the hope for the future of education.
THE BIG IDEA // From political lobbying to discounts, from fighting discrimination to advice on day to day living, the NUS does a lot. But the old fragmented and unfocused brand undermined the strength of all their activities. People just weren’t seeing everything they had to offer. The new brand highlights what’s important for the NUS and helps students drive change.
WHAT'S NEW? // Their new identity defines brand messages and visual communications that champion students. It captures the energy of their ‘pragmatically provocative’ style and helps realise their purpose and ultimate goal of ‘shaping the future of education to build a fairer society’.
IMPACT // Web visits up 39% / Twitter engagement up 96% / Awareness of NUS increased to 97% / Net Promoter Score increased by 36% / 640k NUS Extra cards sold - a 17% jump
/Visual exploration of highlight graphic
/Illustration suite - simple and complex
/The newly designed 'extra' card
/Main website and social media
/Ideas for interior spaces
